Opportunity cost calculations help individuals and firms make informed decisions when resources are limited. Understanding how to calculate them is key to rational economic thinking.
What is opportunity cost in practice?
Opportunity cost is one of the most important ideas in microeconomics. It reflects the basic economic reality that resources are scarce, and every choice involves trade-offs. Whenever an individual, business, or government makes a decision, they must give up the next best alternative they could have chosen instead. That foregone alternative is the opportunity cost.
Unlike accounting costs, which only include direct, out-of-pocket expenses, opportunity cost considers the value of what you didn’t choose. This broader perspective helps economic agents make more informed decisions. In this section, we focus specifically on how to calculate opportunity costs using data tables and production possibilities curves (PPCs), and apply these calculations in real-world examples involving consumers and firms.
Using data tables to calculate opportunity cost
Data tables are a helpful way to organize the different combinations of two goods or activities that someone can choose between. These tables allow you to clearly see the trade-offs involved, and from them, we can calculate marginal opportunity costs—the cost of gaining one additional unit of something in terms of what you have to give up.
Step-by-step guide to calculating opportunity cost from a table
Let’s say a student has 5 hours of study time and is deciding how to allocate time between reading literature and doing math practice. The combinations available are:
0 books read, 50 math problems solved
1 book read, 40 math problems solved
2 books read, 30 math problems solved
3 books read, 20 math problems solved
Suppose the student chooses to go from reading 1 book to 2 books. To calculate the opportunity cost of that additional book:
At 1 book, 40 math problems are completed
At 2 books, only 30 math problems are completed
The opportunity cost of the second book is 40 - 30 = 10 math problems
This means that in order to read one more book, the student had to give up the ability to solve 10 additional math problems. This is the opportunity cost of that choice.
General method for using tables:
Identify the two points you are comparing.
Calculate the change in the good that is given up.
Divide or subtract, depending on the units, to express the opportunity cost in terms of the good that was sacrificed.
For example, if:
Moving from 1 to 2 units of Good A causes a decrease in Good B from 60 to 45 units
Then the opportunity cost of 1 additional unit of Good A is 60 - 45 = 15 units of Good B
Opportunity cost is always expressed in terms of the next best alternative that is forgone.
Using production possibilities curves (PPCs)
The production possibilities curve (PPC) is a graphical model that shows the different combinations of two goods or services that an economy (or individual or firm) can produce using all available resources efficiently. The PPC assumes a fixed amount of resources, fixed technology, and full employment.
Calculating opportunity cost from a PPC
To calculate opportunity cost using a PPC, we examine how much of one good must be given up to produce more of another. This involves identifying two points on the curve and analyzing the trade-off.
For example, suppose a PPC shows the following combinations of trucks and computers:
Point A: 0 trucks, 100 computers
Point B: 1 truck, 90 computers
Point C: 2 trucks, 70 computers
Point D: 3 trucks, 40 computers
If we move from Point B to Point C:
The number of trucks increases from 1 to 2
The number of computers decreases from 90 to 70
Opportunity cost of the second truck = 90 - 70 = 20 computers
This tells us that producing one more truck requires giving up the production of 20 computers.
Key types of PPCs:
A straight-line PPC shows constant opportunity costs. Each additional unit of one good always costs the same number of units of the other good.
A bowed-out (concave) PPC shows increasing opportunity costs. As more of one good is produced, increasingly more of the other must be sacrificed. This occurs because resources are not equally efficient in producing all goods.
This concept reflects the idea that as you move along the PPC, resources less suited for the production of the new good are reallocated, resulting in a higher opportunity cost.
Examples of opportunity cost calculations for consumers
Consumers make decisions daily that involve opportunity costs. Whether it's spending money, time, or effort, every choice implies a trade-off.
Example 1: Choosing between work and leisure
A teenager has the option to work for 15/hour = 45 in wages represents what they gave up by choosing leisure over labor. This monetary value makes it easier to evaluate the trade-off.
Example 2: Spending money on one product over another
Suppose a student has 5 each
Or buy 1 movie ticket at 10</span></p></li></ul><p><span style="color: rgb(0, 0, 0)">If the student buys the movie ticket, they cannot buy the burritos. The opportunity cost of the movie is <strong>2 burritos</strong>. If they buy the burritos, the opportunity cost is <strong>the movie experience</strong>.</span></p><p><span style="color: rgb(0, 0, 0)">Opportunity cost is not always monetary—it can also be <strong>experiential or qualitative</strong>, depending on what is sacrificed.</span></p><h2 id="examples-of-opportunity-cost-calculations-for-firms"><span style="color: #001A96"><strong>Examples of opportunity cost calculations for firms</strong></span></h2><p><span style="color: rgb(0, 0, 0)">Firms constantly face decisions about how to allocate scarce resources like labor, capital, and materials. Calculating opportunity costs helps them optimize production and profits.</span></p><h3><span style="color: rgb(0, 0, 0)"><strong>Example 1: Choosing between two goods</strong></span></h3><p><span style="color: rgb(0, 0, 0)">A bakery can produce either:</span></p><ul><li><p><span style="color: rgb(0, 0, 0)">100 loaves of bread</span></p></li><li><p><span style="color: rgb(0, 0, 0)">Or 50 cakes per day</span></p></li></ul><p><span style="color: rgb(0, 0, 0)">If the bakery uses all resources to bake cakes:</span></p><ul><li><p><span style="color: rgb(0, 0, 0)">Opportunity cost of 50 cakes = 100 loaves of bread</span></p></li><li><p><span style="color: rgb(0, 0, 0)">Therefore, the opportunity cost of 1 cake = 100 / 50 = <strong>2 loaves of bread</strong></span></p></li></ul><p><span style="color: rgb(0, 0, 0)">This per-unit opportunity cost helps the bakery decide how to price its goods and whether to adjust its output mix based on demand.</span></p><h3><span style="color: rgb(0, 0, 0)"><strong>Example 2: Choosing between business projects</strong></span></h3><p><span style="color: rgb(0, 0, 0)">A small software firm has a limited team of developers and must choose between:</span></p><ul><li><p><span style="color: rgb(0, 0, 0)">Project A: Build a mobile app expected to generate 150,000
Project B: Develop a desktop software tool expected to earn 110,000 from Project B. Even though Project A earns more, the firm should also consider time to completion, risk, and other qualitative factors. However, from a strictly financial standpoint, the opportunity cost of choosing Project A is the forgone profit from Project B.
Opportunity costs in different decision-making scenarios
Opportunity cost calculations apply in many real-life scenarios—not just in markets, but in personal decisions and public policy.
Scenario 1: Choosing between two activities
A college student is deciding how to spend a free Saturday:
Option 1: Work a part-time job earning 60—the money they would have earned by working. However, the game may offer value in the form of enjoyment and social bonding, which cannot be easily measured in dollars.
Scenario 2: Government budget decisions
Governments also face opportunity costs when making spending decisions. Suppose a local government decides to allocate 10 million cannot be spent on:
Upgrading schools
Funding healthcare programs
Investing in clean water infrastructure
The opportunity cost of the highway is the value of the next best alternative use of that $10 million, whether that’s improved education, health, or other public services.
Scenario 3: Using time efficiently
Time is a finite and valuable resource, making it a common source of opportunity cost. Consider a student preparing for two exams: history and math. If the student spends 4 hours studying math, they cannot use that time to study history.
If each hour of math study improves the score by 2 points, but history study improves the score by 3 points per hour, the opportunity cost of studying math is a greater increase in the history score.
Even though there’s no money involved, understanding opportunity costs helps make more efficient use of time.
Common mistakes when calculating opportunity costs
To avoid errors in calculating opportunity costs, students should watch out for these common misunderstandings:
Confusing total costs with opportunity costs: Opportunity cost is about the value of the foregone alternative, not the total amount spent on a decision.
Mixing inputs and outputs: Always be clear whether the trade-off involves giving up output (like goods or services) or inputs (like time or labor).
Using averages instead of marginal changes: Calculating opportunity cost requires analyzing how much of one thing is lost when gaining just one more unit of another. Focus on changes between two points, not overall averages.
Ignoring non-monetary factors: Not all opportunity costs are measured in money. Time, satisfaction, experience, and quality can all be relevant, especially in consumer and lifestyle decisions.
Tips for mastering opportunity cost on the AP exam
Use PPCs to visually understand increasing and constant opportunity costs.
When reading data tables, compare neighboring rows to find marginal opportunity costs.
Always express opportunity cost in terms of what is given up.
Look for keywords in problems such as "instead of," "alternative," or "trade-off" to identify where opportunity cost applies.
Practice calculating opportunity cost from both numerical data and word problems—both commonly appear on the AP Microeconomics exam.
FAQ
Increasing opportunity costs occur when resources are not equally efficient in producing all goods. As more of one good is produced, increasingly larger amounts of the other good must be given up. This concept is reflected in the shape of the PPC. When opportunity costs increase, the PPC becomes bowed outward (concave to the origin). This curvature shows that the trade-off between goods is not constant. For example, if a country shifts resources from producing butter to producing guns, initially it may give up only a small amount of butter. But as more resources are shifted, those resources may not be as well-suited to gun production, making each additional gun more costly in terms of lost butter. This increasing cost is due to the specialization of resources—some are better suited to producing one good than the other. The bowed-out PPC is a visual representation of this principle.
Opportunity cost is generally present in any decision where a choice must be made between scarce alternatives, but it can be zero in very specific situations. One condition where opportunity cost might be zero is when resources are underutilized or idle. For example, if a factory has excess capacity and can produce more of a product without reducing production of anything else, then the opportunity cost of that additional production is zero. Similarly, if a person has free time and no other valuable use for that time, the opportunity cost of spending it on an activity (like watching a free documentary) might be zero. Another case is when two alternatives yield the same benefit; choosing either would result in the same outcome, so the forgone alternative holds no additional value. However, in most real-world economic decisions, opportunity cost exists because of scarcity and competing uses for time, money, or other resources.
Opportunity costs can differ significantly between short-run and long-run decisions due to changes in resource availability and flexibility. In the short run, some resources are fixed, such as capital or contracts, which means that decision-makers face more immediate and often more limited trade-offs. For example, a business may only be able to adjust labor hours or shift minor production efforts in the short run, making opportunity costs more constrained and tied to existing inputs. In the long run, all inputs become variable, and firms or individuals can adjust entire production processes, switch industries, or reallocate capital and labor more freely. This means opportunity costs can include a wider range of alternatives and are often higher in the long run because more valuable alternatives may become available. Understanding the time frame is crucial when analyzing opportunity costs, especially for investment decisions or large-scale policy planning, where future flexibility dramatically changes the range of foregone options.
Sunk cost and opportunity cost are often confused, but they are fundamentally different concepts. A sunk cost is a cost that has already been incurred and cannot be recovered, such as money spent on a non-refundable ticket or time already invested in a project. In contrast, opportunity cost refers to the value of the next best alternative that must be forgone when a decision is made. The critical distinction is that sunk costs are irrelevant to future decisions—they cannot be changed regardless of the choice going forward—while opportunity costs are forward-looking and crucial for rational decision-making. Ignoring sunk costs helps avoid the “sunk cost fallacy,” where individuals continue investing in a decision only because they’ve already invested heavily in it. A rational decision-maker should compare only the future costs and benefits of each available option, focusing on opportunity costs to make the most beneficial choice rather than being influenced by past, unrecoverable expenses.
Opportunity cost is a powerful tool for analyzing how we use our time, especially in a world where people constantly juggle tasks, commitments, and priorities. Every hour spent on one activity means sacrificing another. For example, if a student spends three hours on social media instead of studying for a major exam, the opportunity cost is the potential grade improvement or scholarship eligibility they gave up. Similarly, if someone chooses to work overtime rather than spend time with family, the opportunity cost might be social connection or personal well-being. Even seemingly small choices—like commuting routes or how to spend lunch breaks—carry opportunity costs. Evaluating time through the lens of opportunity cost encourages people to be more intentional, efficient, and goal-oriented. It helps prioritize actions that yield the highest value, whether in financial returns, academic outcomes, health benefits, or personal satisfaction. Applying this concept regularly can lead to smarter time management and better long-term outcomes.
Practice Questions
A farmer can grow either corn or soybeans on her land. If she chooses to grow 100 bushels of corn, she cannot grow 200 bushels of soybeans. What is the opportunity cost of producing 1 bushel of corn? Explain your reasoning.
To calculate the opportunity cost of 1 bushel of corn, we divide the amount of soybeans forgone by the amount of corn produced. The farmer gives up 200 bushels of soybeans to produce 100 bushels of corn. So, the opportunity cost of 1 bushel of corn is 200 ÷ 100 = 2 bushels of soybeans. This means that for every bushel of corn grown, the farmer sacrifices the ability to grow 2 bushels of soybeans. Understanding this trade-off helps her make efficient production decisions, especially when prices or market demand for one crop change relative to the other.
A student can spend an afternoon either studying for an economics exam or working a part-time job that pays $12 per hour. If the student studies for 4 hours, what is the opportunity cost of that decision, and how should it influence their choice?
The opportunity cost of studying for 4 hours instead of working is the income the student gives up by not taking the job. At 12 = 48. Whether or not the student should choose to study depends on the value they place on improving their exam score compared to earning money. If doing well on the exam has greater long-term benefits, such as a better grade or scholarship opportunities, the opportunity cost may be justified despite the immediate financial sacrifice.