How does generational perspective influence EVS development?

Generational perspective significantly influences EVS development by shaping attitudes, values, and behaviours towards the environment.

Generational perspective refers to the collective attitudes, experiences, and characteristics of a particular age group or generation. This perspective plays a crucial role in the development of Environmental Value Systems (EVS) as it shapes the way individuals perceive, interact with, and value the environment. Each generation grows up in a unique socio-political and environmental context, which influences their understanding and approach towards environmental issues.

For instance, the 'Baby Boomer' generation (born between 1946 and 1964) experienced significant economic growth and technological advancement. However, they also witnessed the emergence of major environmental issues such as pollution and climate change. This has led to a mixed EVS within this generation, with some members prioritising economic growth and others advocating for environmental protection.

On the other hand, the 'Millennial' generation (born between 1981 and 1996) and 'Generation Z' (born from 1997 onwards) have grown up in a world where environmental issues are more prominent and urgent. They are more exposed to the impacts of climate change, biodiversity loss, and pollution. As a result, these generations tend to have a more ecocentric EVS, prioritising environmental sustainability over economic growth.

Moreover, generational perspectives also influence the methods and strategies used in environmental education and advocacy. For example, older generations may respond better to traditional forms of communication such as newspapers and television broadcasts, while younger generations are more likely to engage with digital platforms and social media. Understanding these generational differences can help in developing more effective strategies to promote environmental awareness and action.

In conclusion, generational perspective is a key factor in shaping EVS development. It influences not only the values and attitudes towards the environment but also the methods used to promote environmental awareness and action. Therefore, it is crucial to consider generational perspectives in environmental education and advocacy efforts.