What is a parasocial relationship and how does it form?

A parasocial relationship is a one-sided bond between a viewer and a media personality.

Parasocial relationships are formed when individuals develop emotional connections with media figures, such as celebrities, news anchors, or social media influencers. These relationships are one-sided, meaning the media personality is unaware of the viewer's existence. The viewer may feel as though they know the media personality on a personal level, despite never having met them in real life.

There are several factors that contribute to the formation of parasocial relationships. One of the main factors is the perceived similarity between the viewer and the media personality. If the viewer feels that they share common interests, values, or experiences with the media personality, they are more likely to form a parasocial relationship. Additionally, the amount of exposure to the media personality can also play a role. The more frequently a viewer sees or hears about the media personality, the more likely they are to form a parasocial relationship.

Parasocial relationships can have both positive and negative effects on individuals. On one hand, they can provide a sense of companionship and social support, especially for those who may feel lonely or isolated. On the other hand, parasocial relationships can also be detrimental, particularly if the viewer becomes obsessed or overly invested in the relationship. This can lead to feelings of disappointment, betrayal, or even anger if the media personality does something that goes against the viewer's expectations.