How does the model of helping behaviour explain altruism?

The model of helping behaviour suggests that altruism can be explained by a combination of social norms and personal values.

According to this model, people are more likely to engage in helping behaviour when they perceive that it is socially acceptable or expected of them. This can be influenced by factors such as cultural norms, religion, and socialisation. For example, in some cultures, it is considered a moral obligation to help others in need, while in others, individualism is prioritised over collectivism.

Additionally, personal values can also play a role in altruistic behaviour. People who place a high value on empathy, compassion, and social justice may be more likely to engage in helping behaviour, even in situations where it is not socially expected. This can be seen in the actions of individuals who volunteer their time or donate money to charitable causes, even when they do not receive any tangible benefits in return.

Overall, the model of helping behaviour suggests that altruism is a complex phenomenon that is influenced by a combination of social and personal factors. While some people may engage in helping behaviour primarily due to social norms, others may be motivated by their own personal values and beliefs.