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The anchoring bias is a cognitive bias that affects problem-solving by causing individuals to rely too heavily on the first piece of information they receive.
When faced with a problem, individuals tend to use the first piece of information they receive as a reference point, or anchor, for all subsequent decisions. This can lead to a bias towards information that is consistent with the initial anchor, and a failure to consider other relevant information.
For example, imagine a salesperson is negotiating a price for a product with a customer. If the salesperson starts with a high initial price, the customer may anchor on that price and be less likely to accept any subsequent offers, even if they are reasonable. Alternatively, if the salesperson starts with a low initial price, the customer may anchor on that price and be more likely to accept subsequent offers, even if they are still higher than the product's true value.
The anchoring bias can be particularly problematic in situations where the initial anchor is arbitrary or irrelevant, such as when estimating the probability of an event or the value of an object. To mitigate the effects of anchoring bias, it is important to consider multiple sources of information and to be aware of the potential influence of initial anchors.
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