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Firms in an oligopoly influence the market price through their strategic decisions on production, pricing, and other market activities.
In an oligopoly, a few large firms dominate the market, each holding a significant share. This market structure allows these firms to have considerable influence over the market price. They can manipulate the price by adjusting their level of production, engaging in price wars, forming collusions, or through product differentiation.
One of the primary ways oligopolistic firms influence the market price is by controlling their production levels. If a firm decides to increase its production, it can flood the market with its product, leading to a surplus. This surplus often results in a decrease in the market price. Conversely, if a firm reduces its production, it can create a shortage in the market, leading to an increase in the market price.
Another common strategy is engaging in price wars. In a price war, one firm lowers its price to gain a larger market share. Other firms in the oligopoly then have to respond by either lowering their prices, risking a decrease in profits, or maintaining their prices, risking a loss of market share. This competitive behaviour can lead to significant fluctuations in the market price.
Collusion is another tactic used by firms in an oligopoly to influence the market price. In a collusion, firms agree to set a common price or production level to avoid competition and maximise their joint profits. This agreement allows them to act like a monopoly, setting the market price at a level that maximises their profits. However, collusions are often illegal and can be difficult to maintain due to the incentive for individual firms to cheat and undercut the agreed price.
Lastly, firms in an oligopoly can influence the market price through product differentiation. By creating a product that is perceived to be unique or superior, a firm can charge a higher price than its competitors. This strategy can lead to an increase in the market price if the differentiated product gains a significant market share.
In conclusion, firms in an oligopoly have several strategies at their disposal to influence the market price. These strategies often involve making strategic decisions about production, pricing, and product differentiation. However, these decisions are interdependent and can lead to complex and unpredictable market dynamics.
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